Comparación Anual
País
Año
Métricas por Trimestre y Año
| Trimestre | Métrica | 2023 | 2024 | 2025 | 2026 | ∆ 2025 vs 2026 |
|---|---|---|---|---|---|---|
| Q1 | Emails enviados | 0 | 66K | 212K | 540K | +155% |
| Tasa apertura | 13.5% | 15.6% | 17.4% | 11.8% | -5.6pp | |
| Mejor tasa apertura | 20.8% | 34.1% | 43.9% | 21.8% | -22.1pp | |
| CTR promedio | 8.1% | 7.6% | 8.8% | 13.4% | +4.6pp | |
| Bajas | 275 | 625 | 979 | 3500 | +258% | |
| Tasa de baja | 0.1% | 0.1% | 0.2% | 0.6% | +0.5pp | |
| N° de campañas | 2 | 3 | 4 | 6 | +50% | |
| N° de correos | 10 | 18 | 20 | 15 | -25% | |
| Q2 | Emails enviados | 203K | 419K | 209K | 147K | -30% |
| Tasa apertura | 16.5% | 14.9% | 28.3% | 10.1% | -18.3pp | |
| Mejor tasa apertura | 39.5% | 24.4% | 83.9% | 14.6% | -69.3pp | |
| CTR promedio | 7.9% | 7.9% | 17.5% | 9.3% | -8.2pp | |
| Bajas | 584 | 485 | 612 | 596 | -3% | |
| Tasa de baja | 0.1% | 0.1% | 0.2% | 0.4% | +0.2pp | |
| N° de campañas | 4 | 2 | 6 | 2 | -67% | |
| N° de correos | 22 | 8 | 36 | 3 | -92% | |
| Q3 | Emails enviados | — | 47K | 273K | — | — |
| Tasa apertura | — | 22.7% | 19.2% | — | — | |
| Mejor tasa apertura | — | 75.0% | 34.0% | — | — | |
| CTR promedio | — | 12.6% | 12.9% | — | — | |
| Bajas | — | 952 | 329 | — | — | |
| Tasa de baja | — | 0.1% | 0.2% | — | — | |
| N° de campañas | — | 6 | 6 | — | — | |
| N° de correos | — | 25 | 26 | — | — | |
| Q4 | Emails enviados | 0 | 375K | 990K | — | — |
| Tasa apertura | 9.5% | 33.4% | 14.2% | — | — | |
| Mejor tasa apertura | 16.9% | 100.0% | 40.0% | — | — | |
| CTR promedio | 8.4% | 14.6% | 7.0% | — | — | |
| Bajas | 933 | 417 | 2985 | — | — | |
| Tasa de baja | 0.1% | 0.1% | 0.3% | — | — | |
| N° de campañas | 4 | 7 | 8 | — | — | |
| N° de correos | 19 | 23 | 38 | — | — |